SHISHU Atelier : Old Delhi
At M.HIRAMATSU, all the embroidery products are hand made by the artisans in India.
As embroidery is one of the oldest traditional crafts available in India, types of stitches you can find within the country is endless—each full of history, each full of uniqueness.
At M.HIRAMATSU, we carefully select and work alongside each embroidery studios closely, so we can depict the unique embroidery available in their region and showcase these crafts to the rest of the world.
Through our “SHISHU Atelier” journal series, we would like to introduce you to the embroidery studios we work with, together with the beautiful artwork created by these master artisans.
Location: Chandni Chowk, INDIA
Studio Name: Md. Gulzar
Our first journal will be dedicated to the embroidery studio located at the heart of Old Delhi, Chandni Chowk.
This is one of the oldest and the busiest market in Delhi, where many wholesale stores are lining up next to each other with no space in between. You can find from spices to jewellery to antique furnitures to pretty much anything you can imagine.
In the deepest part of Chandni Chowk, you find the embroidery studio “Md. Gulzar”.
The studio was established in the year of 1930 by the grandfather of Mohd Gulzar Ansari, who is now the current owner of the studio. Through generations, the embroidery studio remained family run business, where Gulzar works as an artisans himself along with his brothers and sisters and their relatives.
Their curiosity and eagerness to take on a challenge, resulted in a beautiful outcome where we were able to achieve designs which goes beyond the traditional embroidery designs found in India.
At M.HIRAMATSU, we have decided to implement Lode stitch technique and Aari stitch technique using sequins,
when creating our designs with Gulzar as these are the signature styles used in their studio.
Lode embroidery is a technique that fills the surface by passing threads evenly in one direction. By doing so, it creates a gentle sheer on the embroidery work, and gives a powerful effect where the fabric looks like it has been painted.
This beautiful technique can illustrate even the smallest details, thus playing an important role in expressing the unique designs and colours created by M.HIRAMATSU.
By working with the studios for several years, Md. Gulzar has become one of the studio where we can trust and relay on, to deliver pieces that we cannot wait to showcase to everyone through our brand.
For the beautiful pieces that Md. Gulzar created, please check out our SHISHU page on our website.
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